Fake news is on the rise. If you don’t protect yourself, your brand is threatened.
- The polarized world of global politics has spawned disinformation campaigns like never before. The rise of the alt-right and of reactionary politics is partly driven by organized ideological misinformation, sometimes state-driven while in other cases driven by organic conspiracy groups.
- Other destabilizing global events play a major role. COVID-19 spawned panic-buys, leading to wild hoaxes ranging from global conspiracy theories to false product claims and posts promoting local panic-buying.
- Supporting both of these factors is the growing size and complexity of online communication. It has become easier for phony journalism sites and blogs to set up shop, and just as easy for these sites to gain a foothold through social networks including Facebook, Twitter, WhatsApp and others.
Define your voice amid (and after) COVID-19.
Government relations can seem like an impenetrable fortress when you don’t know where to start.
Legislatures have power over nearly every aspect of our lives. I will work with you to build the appropriate level of knowledge, trust, and spirit required to be successful in your government relations efforts.
Knowledge of the parliamentary system is powerful. Oftentimes, lobbying efforts, grassroots campaigns, and issues-based campaign get caught in the weeds using inefficient methods to target the wrong people in the wrong places. Case in point – letter-writing campaigns to a wide swath of politicians is often a waste of resources that can be best spent on more focused activities. I have experience both on and off of Parliament Hill in finding the right places to focus on and using the right processes to get your foot in the door. There are a variety of tactics available, but I am a proponent of only using the tactics that fit your strategy.
Trust goes a long way in building your credibility. Like with most elements of power, who you know matters. Network building is crucial in any situation, but the specialized network and coalition building done in government affairs requires a strong voice and a culture of collaboration. I believe in having the right validators, respecting lawmakers’ time and intelligence, and building a united front when delivering your message to wider audiences.
Spirit is the voice you carry, and the way that you carry it in your dealings. Being able to make the case for your cause and influence policy decisions takes emotion, evidence, and vision packaged in an engaging way. Emotion and vision mean nothing if you can’t back your opinions up, while having all the proof in the world about your position won’t move a political figure unless you can show that your work will have a visible impact on the political landscape. I am here to marry these elements together and build your brand as a credible, influential force that holds meaning in your actions.
By bringing me on board your project or cause, I will use everything I have learned over the years to ensure that your government relations-related communications are effective. Let’s get started.